Learn Marketing. Get Customers. Make Sales.
Marketing and Sales Overview Workshops or Presentations
developed and taught by Lia Kay Barrad
Businesses want customers and Lia Kay Barrad is here to help you find them.
The sales workshops noted below can be geared to a mininum of 20 minutes, as a great presentation to motive your trade association or Chamber of Commerce. On average, to be considered a true workshop, 1 1/2 hours of time is recomended for lecture and interaction.
"Lia's talks are not blah, blah - just quick and fast tips to take away and put to use immediately. " The workshop's goal is to fill your mind with ideas and offer examples of how to enact them.
BONUS: Book a Group Presentation for your company and
you receive a Barrads' Brainstorming Session at no additional charge.
FREE Barrads' Buzz Marketing - Lunch Presentation on a Topic of Your Choosing.
Ask Lia Barrad to present at your next association meeting. 20 minutes is plenty of time to wow your audience and keep them coming back for more. Just Name a Topic, Need, Concern. Anything and Everything to do with Marketing, Internet Marketing, Sales and Advertising Sales.
Lia Barrad will be glad to develop a group presentation to meet your needs. Cost: Affordable + travel compensation. And if a follow-up workshop is offered for a fee, this presentation teaser is free.
Barrads' Internet Marketing Basics – Part I - How to Get Seen on the Web:
Lia Kay Barrad's formula for website success: Code + Content + Pretty = Customers.
Have a website and want to improve your rankings in search engines (i.e. Google, Yahoo, MSN)? Thinking about building a website? Carefully written marketing material might give you the confidence to contract with a company but are they for real? Need to know how to evaluate a web design/hosting company?
This fasted paced class will give you valuable insight into marketing and advertising on the World Wide Web. You will learn In today's world of web design everyone does 'SEO' and this class will uncover the truth so will know how to avoid techno-babble scams and find ways to redesign your existing website to current search engine standards.
Barrads' Internet Marketing Basics – Part II
How to Get Seen on the Web
You have a website and you think you should be in position #1 on every keyword in the world and you are not. Did you know there are rules, tips and tricks about copywriting for the web and Lia is here to teach them to you. You will learn how to write good search engine friendly title tags and descriptions, find good keywords and review the possibilities and pitfalls on how to get seen on the web.
This fasted paced class will give you valuable insight into marketing and advertising on the World Wide Web. Time permitting, Lia share hilarious examples of Internet scams and how to avoid them. 3 hours.
Barrads' Internet Marketing Basics – Part III
Crafting keywords for views, clicks and calls.
Need to learn how to create advertising material that will get your target market to click or call? The class will talk about the importance of branding and ad slogans. You will learn the difference between selling features and benefits. You will learn how to write and submit a media release in 25 words, 50 words and 100 words. The class will also touch briefly on how to write good title tags and descriptions for your website to get indexed in the search engines. 3 hours.
Barrads' Selling Basics – The Art of Fearless Cold Calling.
Need to learn to talk to anyone, anytime, anywhere about yourself, your business without breaking out into a cold sweat or annoying potential prospects? Need to learn the appropriate way to get a referral from friends and family to grow your business? This class will focus on the art of fearless cold calling with the intent to set-up a sales meeting and appropriate follow-up calls to get your foot in the door. You will learn the difference between good and bad telephone and email etiquette. You will learn to assess the difference between who to pursue and who to say thank you and walk away. Bring business cards with you and be prepared to have fun as we try these new techniques on classmates. 3 hours.
Barrads' Selling Basics – The Art of Overcoming Sales Objections.
Ok, so your foot is in the door, your sales presentation is set. Do you have all your marketing materials in stellar order? Great, now let's learn how to anticipate the possible sales objections and how to make the steps to close the sale. You know who the gatekeeper is (it took a while to get their confidence), you know who the decision maker is but you might have your first presentation appointment with the dreaded 'Back Stabber'. In this fast paced class you will learn how to overcome potential road blocks and practice potential stops like 'my budget is spent for the year' and 'you are not on our vendor list'. Bring business cards with you and sales sheets. Be prepared to have fun and gain insights on closing your sale. 3 hours.
Barrads' Advertising Basics –
How and where to advertise that will get clicks and calls.
Need to learn how to create an advertising campaign that will reach your customers and fit your budget? In this class you will learn how to choose the appropriate media to find your market. The class will look at large variety of options: print, web, radio, direct mail, word of mouth, sales materials, brochures, trade association membership, trade shows, craft fairs, charity sponsorship. The class will also specifically review your local area's related media sources and costs. 3 hours.
Barrads' Social Media Basics - Book a Haiku Social Local Event.
Make Connections, Learn Make Money and Make Friends!
Learn Word of Mouth Marketing the Internet Way. Learn how to build your brand, gain traffic to your store, get clicks, get calls and get sales. Your approach to social networking will never be the same - it will be stellar!
This is half day event. It includes workbook assignments, a lecture, roll play and actual work on the computer writing reviews. Lia Barrad has developed this special technique to rave reviews. This is a group presentation, please call for details. Individual consultation follow-up recommended with Lia's Barrads Brainstorming Session.
Barrads' How to Build a Home Based Business -
or Multi-Level Marketing: Myth or Money Maker?
Has you seen these ads about how you can make money at home and sounds too good to be true. Have you had a friend approach you to try their product or service only to find out that they are giving you a sales pitch for something that are intrigued about but not sure if it is for real. This class will show you how to know what is a scam and who is evil (yes they are out there), how to investigate a Multi-level Marketing opportunity that is a good way to develop extra income or become your dream career. 1 1/2 hours.
